To meet the standard in full, you present information visually where possible and appropriate to do so. This helps to communicate your findings clearly and in a way that is easy for others to grasp. This might include the use of charts, infographics, illustrations or images.
In these days of information overload, it is especially important to find better, simpler and clearer ways to communicate your impact evidence.
Visual forms of communication can grab an audience’s attention, while saving you a lot of time writing lengthy reports crammed with data.
There are many forms of visual communication to consider, all of which are useful in different ways:
Graphic representations such as diagrams, charts, tables, illustrations and photographs not only catch the eye but draw the viewer into the information being presented.
Course 8 in the Impact Practice series from the Social Enterprise Institute explores the main forms of visual communication, their advantages and disadvantages, as well as best practice examples.