Mission Control
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Guidance
1. Establishing Your Mission
1.1. Defining the problem
1.2. Describing your target group
1.3. Identifying ‘stakeholder’ expectations
1.4. Defining your mission
1.5. Building support for your cause
2. Defining Your Business Model
2.1. Understanding the business of doing good
2.2. Defining your business model
2.3. Validating the business concept
2.4. Keeping business activity simple and focused
2.5. Balancing business and social goals
3. Identifying your value proposition
3.1 Describing your value to customers
3.2 Defining your financial success
3.3 Explaining how you do business responsibly
3.4 Describing how you solve social problems
3.5 Setting out your value proposition
4. Planning your intended change
4.1 Establishing your intended impact
4.2 Identifying your outcomes
4.3 Defining your activities
4.4 Describing your theory of change
4.5 Using your theory of change
5. Using performance measures
5.1 Identifying information requirements
5.2 Identifying relevant performance measures
5.3 Focusing on the indicators that matter
5.4 Expressing indicators in monetary terms
5.5 Selecting the right indicators
6. Collecting useful information
6.1 Deciding what information to collect
6.2 Finding the right data-collection methods
6.3 Organising your data collection
6.4 Collecting data routinely
6.5 Collecting data effectively
7. Gauging performance and impact
7.1 Managing information securely
7.2 Analysing performance information
7.3 Making useful comparisons
7.4 Reviewing findings regularly
7.5 Reaching realistic conclusions
8. Reporting on results
8.1 Reporting publicly
8.2 Producing suitable written reports
8.3 Using visual reporting styles
8.4 Telling compelling stories
8.5 Reporting based on credible evidence
9. Communicating with impact
9.1 Setting communication goals
9.2 Understanding your audience
9.3 Sharing the right messages
9.4 Using suitable communications tools
9.5 Developing a communications plan
10. Using evidence to grow impact
10.1 Learning as you go
10.2 Building an impact-focused culture
10.3 Acting on evidence
10.4 Changing course when necessary
10.5 Influencing others
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